The Best Ways to Measure Effectiveness in Digital Marketing for Plumbers
Approximately 85 percent of American adults say they go online daily, while 30 percent report that they’re “almost constantly” online, according to Pew Research Center findings. The takeaway is clear for businesses: If you’re looking to connect with your customers, there’s no better place to be than online. The reality is that your customers expect […]
Why Google My Business Is Essential for Your Business
Are you looking for take-out near you? Perhaps you’re looking for the closest barbershop. What do you do? You Google it! Google My Business is the tool that lets people find your business. Many people Google their questions, relying on the search engine to help them find the best place to go for any odd […]
Three Things Your Business Must Do to Rank on the First Page of Google
When a person needs a product or service that your business offers, you want to be found. Consumers are going to use a search engine like Google to find what they need. Your goal should be to have your business displayed on the first page of search results to increase your opportunity to reach your […]
Why Website Load Speed Matters for Google Ranking
People these days are incredibly impatient. If it takes your website too long to come up, they’re likely to click away and never come back. In return, this greatly affects your ability to grow your customer list. But that isn’t the only issue. Keep reading to learn more about website load speed and why it […]
Why Does My Business Need to Blog?
If you aren’t sure about adding a blog to your business website, now is the perfect time to get started. Consistently posting content is more than just a good idea, as it can dramatically increase your chances of online success. Here are four reasons why your business website needs to have a blog. 1. Blogging […]
Three Things Business Owners Must Know About Labor Law in 2021
In January 2021 The Light Digital – a San Francisco Bay Area-based digital agency interviewed labor lawyer Jay G. Putnam on what business owners can expect going into the new year. The interview below is lightly edited for clarity. Mike Wolpert: Welcome to another episode of Business in the Know — and good news today […]
How Your Customer’s Experience is Affecting Your Bottom Line
A business is only a great idea without a customer at the other end. But winning those customers over is becoming more and more difficult. While a product or service can be well-conceptualized, developed and marketed, if the customer’s experience with the brand is lacking, they are quick to blacklist the company. And with social […]
Marketing Trends for 2019: Here’s What to Expect
Let’s face it, this year has been tough for small businesses’ marketing endeavors. From the privacy and data breaches with Facebook and Google to the emergence of influencer marketing and voice search, it’s difficult to keep up with the constant changes and consumer concerns. But with a new year just around the corner, it’s the […]
How a Social Media Content Calendar Can Alleviate Holiday Stress
The holidays are a stressful time for businesses. While sales may increase, managing orders, providing customer service, and staying on top of day-to-day responsibilities can be taxing. The last thing most business owners want to worry about is posting to social media accounts every day. That’s where having a content calendar comes in handy. A […]
Consumers want transparency. Here’s how to give it to them.
This year has been a unique year for businesses and consumers alike, particularly in light of major online data breaches, fake news, and increased privacy concerns. These concerns have led to a growing demand for corporate accountability. In fact, 86% of people say transparency from businesses is more important than ever before. Additionally, 81% of […]