People these days are incredibly impatient. If it takes your website too long to come up, they’re likely to click away and never come back. In return, this greatly affects your ability to grow your customer list. But that isn’t the only issue. Keep reading to learn more about website load speed and why it matters for Google ranking.
What Is Page Load Speed?
When we discuss page load speed, we’re essentially talking about the time it takes for a website to load within your browser. In some cases, this has to do with elements on the side of the person viewing the website, such as the type of device they’re using or their internet connection. However, a vast majority of the page load speed responsibility lies with the website itself, which is why it is important to understand how well yours loads when someone lands on it.
What Causes Variations in Page Load Time?
There are numerous factors that cause variations in page load time. For example, a special plugin on the backend of your page might lag a bit, which can cause the website to load less quickly than without it. Or photos that are too large and detailed can sometimes cause load time to suffer. There are numerous reasons, which is why it is important to be aware of what the issue might be.
Why Does Website Load Speed Matter?
So, why does website load speed really matter? For starters, keeping hold of your target customer’s attention span is crucial. If you can’t find a way to do this, then you can kiss your profits goodbye.
However, that isn’t the only reason. One of the heaviest factors Google considers for search engine rankings is page load speed. According to this article by SEMrush, the optimal speed to aim for is one to two seconds. Any more than that and you can likely see a drop in your position in the search rankings.
Not Sure Where to Start With Page Load Speed?
When it comes to website load speed, every portion of a second counts. That’s why our team at The Light Digital is here to help. We understand that having a responsive website is critical to providing a better user experience as well as to improving your search rankings. Not only can we assist you with finding the problem, but we can also offer suggestions on how to get it fixed. In addition, we can assist with other things like social media marketing and more. Please contact us today for details.