Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better.
People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live video.
Here are the key reasons you should include live streaming video in your marketing strategy:
It’s Cost Effective
Live streaming is a natural extension of video marketing. If you already use video in your marketing strategy, you can enhance it with live streaming for little or no additional cost. All you need is a good internet connection and a camera.
It Builds Trust
As we mentioned above, transparency is a big issue among customers. They like to know what is going on behind the scenes. They are interested in how their favorite brands do things. With the help of social media platforms like Facebook, Instagram, and YouTube, businesses have the opportunity to lift the curtain and show customers what their culture is like.
Your video can be as simple as introducing your followers to your staff in real-time. Or you could show them a behind-the-scenes view, producing product, testing it, shipping it, or using it. It doesn’t have to be complex to be effective.
Added Value
Consider using live video to offer educational content. Education is an important marketing tactic, because it provides a real benefit to consumers and so builds loyalty. With live streaming, you can even provide interactive educational content. The people watching can ask questions and you can respond in real time, allowing you to get to know your target audience’s concerns better and giving them a clear demonstration of your responsiveness.
Facebook allows you to go back and edit live videos after the fact, so you can re-package the footage. You are not just streaming: you are also shooting video you can reuse.
Create a Community
Because people can interact with you and with each other during live broadcasts, live streaming can create a community around your brand. If people can connect in this way it will improve their user experience and their relationship with your brand. A community is not something you can manufacture: it needs to happen naturally, but live interactions are a great way to facilitate it.
If you are already incorporating video marketing, it makes sense to jump on the live stream bandwagon. Its ability to make followers feel like they are in the room with you makes it an extremely powerful instrument.
What is holding you back? Let us know.
Contact The Light Digital for a free marketing consultation and for advice on creating live videos.
