How a Social Media Content Calendar Can Alleviate Holiday Stress
The holidays are a stressful time for businesses. While sales may increase, managing orders, providing customer service, and staying on top of day-to-day responsibilities can be taxing. The last thing most business owners want to worry about is posting to social media accounts every day. That’s where having a content calendar comes in handy. A […]
How Social Media Can Help Your Church Grow
Churches struggling to connect with their communities and fill their pews should make sure they are using all the tools available to them. Social media may be the best tool for growing your church and getting your message out to families in your community. People are looking for inspiration, hope, and belonging, and they are […]
Are Pinterest Ads Going To Drive More Traffic To Your Website?
If there’s one social media website that has influenced the growth of small businesses recently, it’s Pinterest. Users love the interface and how easy it is to find items specifically targeted to their unique tastes and preferences. Although Pinterest has been slow and methodical about welcoming paid advertising, the social media giant is now allowing […]
How Instagram Ads Can Build Your Audience
With an estimated 400 million users, Instagram can be a powerful platform for small business advertising. Your audience is “always on” with mobile devices in hand, ready to engage with your brand at any moment. Instagram advertising gives you a whole new way to reach them with interesting content that grabs attention and drives conversions. […]
Increase Sales Through Facebook Contests
Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the […]
Top Trends for Instagram in 2016
Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are […]
Grow Your Business’s Social Media Presence in 2016
The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how […]
Determining ROI for Social Media, Blogging
While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea […]
How to Target Facebook Ads
Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts. […]
Attack the Holiday Rush with Social Media
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As […]