We’ve sorted through recent social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way.
7 Ways to Use Social Media to Attract Holiday Shoppers
by Jennifer Lonoff Schiff, CIO
“Marketing and social media experts share their tips on how to use social media to get people talking about – and buying – your products this holiday season.”
OUR TAKE: Pinterest is very popular during the holidays. Consider creating a separate board to track your business wish list and ask other businesses and people to share their wishes. Also, think about a particular pain point your customers have during the holidays. Tap into that subject and see if you can write a blog that helps in some way.
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POPULAR THIS WEEK
Wow. San Francisco Apartment Rents Rose by 13.5% in 2014. via @Zumperhttp://t.co/fxVUC7a3zhpic.twitter.com/jhJJ5uL7A1
— Kleiner Perkins (@kpcb) December 9, 2014
Study highlights gap between social media’s likers and “lurkers” for brands
by Omar El Akkad, The Globe and Mail
“The largest portion of a company’s online audience is composed of a group the report labels “lurkers,” who post updates to social media once a week or even less frequently. Even though that group accounts for just 5 per cent of all social media updates, it represents the majority of the company’s total audience.”
OUR TAKE: If the report signals a trend, it will make sense to ensure that paid promotions form a key part of your social media strategy. Since your organic fans may not be the most engaged customers, targeting your desired demographics with ads will help you reach the right people at the right time. Using paid along with quality organic content will help round out a good mix for your fans.
More SMBs Use LinkedIn Than Facebook or Twitter
by Kimberlee Morrison, SocialTimes
“The vast majority of companies use LinkedIn, Facebook and Twitter: 87 percent used Linkedin, 85 percent use Facebook and 75 percent use Twitter. Google+ doesn’t even seem to be in the running, and the next network after the big three is Pinterest, with only 27 percent of companies use it.”
OUR TAKE: These numbers are a bit surprising, however when it comes to channel selection we really take it on a case-by-case basis. For some businesses that have highly visual products, Pinterest and Facebook are a given. However, if your business is financial consulting, LinkedIn may indeed make more sense. The best guidance is your customer. Figure out where they are, and seek to satisfy their needs there.
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POPULAR THIS WEEK
Ever lost your luggage whilst travelling during the holidays?This new lost and found map is helping soften the blow! http://t.co/4c7vhRMGbC
— USIT Work In Ireland (@UsitWii) December 9, 2014
That’s what we have this week (so far). Stay tuned to our Twitter to keep up to date on the latest developments to make sure your business is plugged in.
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