Are Pinterest Ads Going To Drive More Traffic To Your Website?
If there’s one social media website that has influenced the growth of small businesses recently, it’s Pinterest. Users love the interface and how easy it is to find items specifically targeted to their unique tastes and preferences. Although Pinterest has been slow and methodical about welcoming paid advertising, the social media giant is now allowing […]
Poll: Crowdfunding Intro
The Lightbulb Moment Podcast needs your help. Help us choose an intro for our upcoming episode on crowdfunding. Listen to the three clips below and tell us your favorite by answering the poll question. The podcast episode will be released Friday, April 15 and air that Saturday on KDIA 1640 AM at 10:00 AM. Until […]
Is Twitter’s New Timeline Impacting the Way Your Message is Seen?
A recent change to the Twitter algorithm has changed the way online marketers use the service to build their brands. This change affects how the Twitter timeline update feature works. Previously, Twitter posted all incoming tweets in simple, reverse chronological order. Although tweets are still listed in this order, Twitter filters your feed so that you will […]
How Instagram Ads Can Build Your Audience
With an estimated 400 million users, Instagram can be a powerful platform for small business advertising. Your audience is “always on” with mobile devices in hand, ready to engage with your brand at any moment. Instagram advertising gives you a whole new way to reach them with interesting content that grabs attention and drives conversions. […]
What Facebook’s New Algorithm Means For Your Business’ Page
Facebook has long maintained its status as an important marketing tool for small businesses because it puts local businesses on the same playing field as international conglomerates. In the past, million-dollar budgets were needed to produce advertisements and syndicate them across various media sources. Facebook transformed this traditional paradigm with its straightforward algorithm that simply […]
How Dentists Are Attracting More Customers Online
Does your dental practice have a website? Yes? Good. But does your website have a blog? Do you promote your practice using social media? Are you encouraging patients to publish positive reviews? These are the marketing tools of the moment for every type of business, including medical practices. If you are not using them wisely, […]
How Your Church Can Raise Attendance Though Social Media
Social media has become a powerful tool for community and relationship building. On social media, we interact with individuals from many spheres of our lives, past and present, and have the opportunity for reaching out and connecting with those we might not otherwise meet in real life. It is a new avenue for socializing and […]
Increase Sales Through Facebook Contests
Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the […]
Be Social Without Crossing the Line: Social Media for Legal Professionals
Properly managed, social media profiles present a tremendous opportunity for lawyers to ethically and effectively network and market themselves. Follow these principles to ensure proper usage: Choose the Right Platform Linkedin continues to be the most popular social media site used as an extension of one’s business. LinkedIn provides a setting for networking and professional […]
Top Trends for Instagram in 2016
Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are […]