Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts.…
Your customers have the power to influence the reputation and perception of your business every time they post a review about you – be it be positive or negative. Of course, we all want positive reviews. Beyond doing everything possible to ensure your customer has a positive experience with you, there are ways you can…
Recently, Facebook has announced that it will be rolling out a new feature called Reactions. Reactions will work as an extension of the already popular Like button, but offers much more flexibility to users who are engaging with a post on Facebook. Options at launch will include buttons for the traditional “Like,” followed up by…
Why Google+ Still Matters The status of Google+ remains in confusing limbo, and no one outside of Google really knows if it will remain in its current form, or morph into something different yet again. Many businesses jumped into Google Plus soon after its release of business pages but soon abandoned since they looked to…
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As…
If your business is going to be in it for the long haul, you’ve got to think outside the box. You need to use every opportunity to make your presence known, ensuring consumers are going to choose you over the competition. Whether you’re just getting started as an entrepreneur or you’ve already been established for…
If you haven’t added content marketing to your business strategy yet, you need to. Content marketing is about attracting new customers on the web by creating blogs, videos and social media posts that people want to share. Businesses spend thousands of dollars each month on content marketing, and for good reason. It’s one of the…
Successful businesses focus on their customers’ needs, and then create products and services to match. You need to ask your customers what they want. Online tools can help you do this along with tracking customer behavior. Here are four tools you should be using. Website Analytics There’s all sorts of data you can gather about…
Facebook ads are great because they help you reach a large number of potential customers in targeted segments. Plus, Facebook ads are less expensive than traditional radio and TV advertising that may or may not deliver results. However, before you create a Facebook ad for your business, take a look at these four best practices…
Thanks to Google, search engine optimization has evolved from stuffing your website with keywords to focusing on quality content. However, it takes a lot of time, money, and effort to constantly update your website. If you’re looking for simple ways to improve your organic search results, there are still some things you can try without…