We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way.
In this week’s report, we’re looking at some big changes in the Facebook news feed, responding to negative feedback online, and how important it is for businesses to respond to customers on social media.
Facebook Puts a Ban on “Like-Gating
by Mike O’Brien, ClickZ
“With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.”
OUR TAKE: We’re looking at this in a positive light. Now brands have to try harder to get their fans engaged and use creative solutions to come up with unique content. This will help build your audience in a way that your fans are more relevant to your business. It may be slower but it is worth it.
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POPULAR THIS WEEK
Apple and Google are the biggest public companies in California: http://t.co/MsZuTi8N5y pic.twitter.com/yh0QrNvVLV
— Forbes Tech News (@ForbesTech) November 8, 2014
4 Cool-Headed Strategies for Responding to Negative Feedback Online
by Terry Powell, Entrepreneur “Small-business owners spend good money on advertising, media relations and other promotional materials to increase brand awareness and control the conversation surrounding the business. Although these tactics can be effective, one of the biggest factors that sway consumers’ opinions is feedback from others.” OUR TAKE: The best strategy to deal with online comments is never go on the attack. If someone has said something negative or inappropriate that impacts your business, try to contact them directly. Once resolved you can talk about it online. In the meantime, your online comments can simply say that you disagree and will follow up. 
Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands
by Tim Peterson, AdAge “Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. … The update means Facebook will put more of a filter on the content you see from friends or brands you “turn down,” ideally making sure that only their most relevant or compelling posts show up on your screen.” OUR TAKE: Again we’ll take a positive look at this one. Yes, people can now mute your posts, however, if you’re creating compelling content and not oversharing or overselling, people won’t need to turn you down. Continue putting effort into creating posts that really connect with your audience. Figure out what gets them talking and see what you can build around that. [av_button label=’We Will Develop Your Campaigns’ link=’manually,https://thelightdigital.com/freemarketingconsultation/’ link_target=’_blank’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ size=’small’ position=’center’ icon_select=’yes’ icon=’ue8f4′ font=’entypo-fontello’]
Did you know? The highest & lowest points in the continental U.S. are just 85 miles apart: http://t.co/zNTq6FzC3w pic.twitter.com/3JORvrKucQ — Condé Nast Traveler (@CNTraveler) November 10, 2014
What Brands Can Learn About Viral Marketing from Jimmy Fallon
by Lauren B. Mangiaforte, NewsCred
“With Jimmy Fallon at the helm, The Tonight Show has gone completely viral. Bits like “Lip Sync Battle with Emma Stone” and “Slow Jam The News with Barack Obama” have received over 28 and 10 million YouTube views each. It’s probably no coincidence that ratings have been on the rise too, with spring results showing Tonight up nearly 30% from the previous year in the 18-49 age brackets.”
That’s what we have this week (so far). Stay tuned to our Twitter to keep up to date on the latest developments to make sure your business is plugged in.
