We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way.
The Best Way to Reach People Near Your Business
by Facebook Business
“Facebook’s new local awareness objective is designed to help you create ads that will reach your local audience at the lowest possible cost. Just choose an area around your business, then select a photo and headline. That’s all you need to get started.”
OUR TAKE: With organic reach sinking, businesses are increasingly paying for ads to reach their customers. This may actually be an opportunity, as you’re now able to target based on various interests, locations, and buying behaviors. As Facebook continues to add new data and options to its advertising products, businesses should be using them to better reach existing and new customers.
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POPULAR THIS WEEK
Visit Whiskeytown National Recreation Area & explore stunning #waterfalls! Photo by J Barden @LavaBedsNPS#Californiapic.twitter.com/SOuVk76xAG
— US Dept of Interior (@Interior) October 14, 2014
Brands’ Organic Reach Down, Paid Reach Up
by David Cohen, AllFacebook
“We expect brands to invest more in social during the holiday season, as well. As social becomes a bigger part of the holiday commerce experience, brands and retailers are going to want to make sure their messaging is being seen.”
OUR TAKE: As we talked about above, this data is evidence of what we already knew. Brands need to implement a paid strategy, migrating a decent portion of their legacy advertising budgets to online and social. As the social advertising environment gets more competitive and more expensive, businesses may need guidance on keeping up with the latest trends and best practices.
Christmas Shopping Starts in October for 26% of Shoppers
by Toni McQuilken, Adweek
“Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are responding by offering Black Friday-styled discounts through the entire month of November, rather than limiting the annual event to a single day.”
OUR TAKE: It’s no surprise that shoppers are starting earlier, doing research online and adding things to their wish lists on Pinterest. The thing businesses need to think about is how you’re going to get on their radar. With new features in Facebook advertising and up and increasing response to graphical content, businesses should be developing image-based campaigns backed by a landing page driving customers to their website.
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POPULAR THIS WEEK
Plumpest pumpkin: 2,058-pound gourd sets record at California competition http://t.co/rpnh9uLAOkpic.twitter.com/tbndeUxdo7
— CTV News (@CTVNews) October 14, 2014
Genetics Explains Why You Drink So Much Coffee
by Carl Engelking, Discover
“In a new study, scientists identified eight genetic variants that could partly explain why some people drink coffee by the pot, while others avoid the stimulating beverage altogether.”
OUR TAKE: Science is great and all, but we’re thinking that the amount of coffee we drink is inversely proportional to the number of hours we sleep. Just a thought.
Genetics might explain why you drink so much coffee: http://t.co/rtliyeJAHwpic.twitter.com/62N55Diqgp
— Discover Magazine (@DiscoverMag) October 8, 2014
That’s what we have this week (so far). Stay tuned to Twitter to keep up to date on the latest developments to make sure your business is plugged in.
