Social Media & Business This Week

We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way.

3 Ways Brands Can Engage Using Digital Video

by Ambreen Ali, SmartBlog on Social Media

“Video is exploding.”

“That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and marketers as this year’s Advertising Week begins.”

Everything You Need to Know About Facebook’s New Ad Platform

by David Cohen, AllFacebook

“Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline.”

the light digital, online marketing for business

Social Media is the Number One Promotional Tool for SMBs

by Shea Bennett, AllTwitter

“It’s evident that social media has become a pivotal platform for SMBs,” said Steve Marshall, director of research at BIA/Kelsey. “Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending.”

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Why Did This Customer’s Review of Pizza Express Go Viral?

by Customer Service Guru

“We’re all used to seeing customer reviews go viral … particularly reviews that tear a company apart. Which is why its rather surprising when we see the same wildfire response to a review with something positive to say for a change.”

That’s what we have this week (so far). Stay tuned to our Twitter to keep up to date on the latest developments to make sure your business is plugged in.



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