If your business is going to be in it for the long haul, you’ve got to think outside the box. You need to use every opportunity to make your presence known, ensuring consumers are going to choose you over the competition.
Whether you’re just getting started as an entrepreneur or you’ve already been established for years, you need to take a fresh approach to get your name out there. One of the most important decisions you can make in marketing is to use original photography over stock photos in order to make a positive impression for your business.
Keep it Real
When you use photography as part of your advertising campaign, you are branding yourself. You may not realize it, but you are building connections with potential customers. A picture is worth a thousand words. Choose the right photographs and they can speak volumes to consumers, striking a chord in a personal way. Use photos that include your team in action, satisfied customers, and examples of your work to prove to consumers that you are the real deal. Stock photos are run-of-the-mill. Customers are going to tend to skim over them and move on.
You Want Customers to Relate to You
Stock photos are obviously posed and too polished. Consumers know when it’s a model or an actor and are less likely to tune in to what you have to offer. Show them a picture of your staff, your community, or you in the middle of doing your thing and you’ll find that people will appreciate it more.
Light Digital can help you take your images and use them in marketing campaigns, whether it’s on your website or hitting social media platforms. Instagram is a great way to be spontaneous, capturing the moment and getting the word out there to anyone who is connected in Facebook, Twitter, and more. Be sure to interact with consumers, and you’ll build relationships along the way. It can all begin with a photo.
Save Money with Real Photos
Using authentic photos for your business offers many advantages. Not only will consumers have the opportunity to see the real you, you can cut costs. Using stock photos means making an investment as you purchase images that don’t even belong to your company. Quality stock photography is a big business and can cost a substantial amount. If you’re not careful, you can get into copyright issues if you copy images without buying the rights or getting permission to use them for self-promotion.
Avoid complications by using your own photos. If you aren’t confident in your abilities, or the skills of your employees, when it comes to photography, hire a professional. Capture your company’s finest qualities and make them a part of your marketing campaign. They’ll belong to you and help you to build your reputation.
