There are several reasons you could have found this blog – it’s a saturated market, and you’re having trouble getting leads to your website. Or, people are showing interest but not buying. Maybe you want to reach a larger audience and look for how to increase sales. Let’s address your sales slump and find out how to get people to buy your product. As usual, your digital marketing strategy probably needs to be refined to meet the cornerstone phrase: the right message to the right person at the right time. And while you’re probably already doing this, we’ll look at some ways to tighten it up to get the results you want.
First, you need to know who your customers are. If you have different customer “personas,” craft messages to respond to their needs. For example, you might have different demographics that use the same product, but in different ways or for different reasons. Tailored messaging responds to their needs, so you’re offering each persona the correct solution.
It gets us to the next step – knowing how to reach your potential customers. Your product is great; it’s the best on the market. But no one knows about it. The right digital marketing strategy will work with what’s available now and will make sure to maximize the exposure of your products in the right areas.
As a small business, you are always looking for ways to increase sales, even though your ad budget may be minimal. Here are proven ways that focus on getting people to buy your product or service.
Revisit your digital marketing campaign.
Reexamine the successes of past campaigns, whether search results, landing pages, special promos, or anything else. You got customers in one proven way; it’s time to run the campaign again or tweak it for even better results.
Create repeat buyers.
You’ve built the relationship and the trust. Now leverage your existing customers for additional sales. Create a campaign to bring them back to your website. For example, try cross-selling or up-selling different products based on their first purchase or offer a loyalty discount.
Nurture possible leads.
You track the visits to your website and social media platforms. Now it’s time to nurture the leads of prospective customers that have already shown interest. Feature a product or a sale, give a discount, offer a trial. Try some A/B testing and see what works.
Answer common questions about your products.
Give potential customers the confidence to purchase by providing as much information about a product as possible or answer common questions. You can amplify the content on your blogs, website, social media, and more. Your customers will feel like you’re talking directly to them, you’ll gain their trust, and it might be the thing that persuades them to make a purchase.
Increase average order value.
If you already have customers at your website making a purchase, try to increase their order by offering free shipping above the most commonly occurring order value. Or offer a discount on an item if they add it to their current order. You can also give customers a window in which to add products without additional shipping costs.
Improve your conversion rate optimization.
Somewhere, you’re losing customers. This can be hesitancy or errors in filling out forms, broken links, unproductive searches, and more. Think of your website losing customers like a bucket with holes. Patch up those holes, and you’ll improve your conversion rate optimization.
Add a sense of urgency.
Push those customers off the fence! Find a way to prompt your customers into taking advantage of a limited-time offer such as product discounts, free shipping, free ad-on item, and more.
Optimize your mobile site.
Somewhere, someone is scrolling through a poorly designed mobile store and about to give up. Revisit your mobile site and make sure the navigation and user experience are up to par. Mobile visitors may not purchase during the initial visit, but they commonly add to their cart to check out on another device later. If they don’t? Send them a reminder email.
Put your value proposition right in front of your customer.
Tell your customers why you are different than your competition, and how your product is going to provide solutions. Then, when a customer is ready to purchase, make sure they choose you over another company.
Testimonials and trust signals.
Your customer might not be sure about buying a product because they’re not sure if it works. With the confidence of testimonials and other trust signals, such as before and afters, you’ll be building their trust.
If you’re a local service or product provider, there are some other ways to optimize how to get people to buy your product. Make sure you’re updating your Google My Business listing to maximize reviews, messages, questions, and more.
All companies can optimize their website, messaging, advertising, communication, and more to drive sales. Retaining a digital marketing agency is a great way to find the areas and methods to increase sales. If you’re looking to put some of these strategies to work for your company, contact The Light Digital today.
