The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how…
Why Google+ Still Matters The status of Google+ remains in confusing limbo, and no one outside of Google really knows if it will remain in its current form, or morph into something different yet again. Many businesses jumped into Google Plus soon after its release of business pages but soon abandoned since they looked to…
Thanks to Google, search engine optimization has evolved from stuffing your website with keywords to focusing on quality content. However, it takes a lot of time, money, and effort to constantly update your website. If you’re looking for simple ways to improve your organic search results, there are still some things you can try without…
Finding the best search engine optimization keywords for your business demands clean data and clear strategy, but first, you need to know what they are and how to use them. What’s a Keyword? A keyword is a single word or phrase that tells searchers and search engines the central theme or subject of a web…
The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your…
Local businesses are trying to figure out where to allocate their marketing dollars. As more advertising options open up online, businesses can target customers like never before. Social media provides a way to stay in touch with existing customers and build an audience, while email and search provide options to nurture and develop new relationships.…
by Jason Hanson Social media doesn’t work. This is what I was told the other day — and I agree. It doesn’t work. Social media doesn’t work if you are using it to mow your lawn, talk to your wife or teach your kid how to dance. A wise man once told me, “if you…
We’ve sorted through recent social media & marketing news, and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. What Native Video Means for Twitter – and Its Users by Eric Blattberg, Digiday “Facebook offers autoplay video and YouTube has a…