Many small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals.
Here are five laws of social media marketing:
- The Law of Listening
Knowing your audience is crucial to your success on social media. Pay attention to what your target audience is interested in, what their needs are, and what’s important to them. Only then can you create content that will add value to your customers’ lives.
- The Law of Quality
Quality content is better than quantity. You don’t have to post several times a day to get attention on your business. While you want to start with a plan, and be consistent, the quality of your content should be your priority. Make sure your posts are well-written, your links work, and your photos are clear and inviting.
- The Law of Value
If you spend all of your time promoting your business and trying to sell things to your followers, they may get annoyed with you. Try instead to add value to the conversation. Focus on creating content that engages people, starts conversations, and forms relationships. Follow the 80/20 rule: make 80 percent of your content relevant to your followers and 20 percent specifically about your business.
- The Law of Accessibility
When you create a social media presence, you don’t want to publish your content and then disappear. Your followers will expect to be able to communicate with you. Acknowledge everyone who reaches out to you; you wouldn’t ignore someone who walks into your place of business, think of social media communication in the same way. If you shine at your customer service on social media, it works as an amplifier for your business because it’s public. Happy customers are more likely to become loyal to your brand, and loyal customers are your best advertising because they become your brand-ambassadors.
- The Law of Personality
Don’t be afraid to spice your content up a little. Dull, boring content will produce lackluster results. You have to be enthusiastic about your subject. If you don’t get excited over your business, neither will your followers.
Social media marketing success doesn’t happen overnight. It takes time to build your audience and find your content-stride.
Contact The Light Digital if you would like help creating a social media presence for your business.
