Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the…
Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are…
While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea…
If you haven’t added content marketing to your business strategy yet, you need to. Content marketing is about attracting new customers on the web by creating blogs, videos and social media posts that people want to share. Businesses spend thousands of dollars each month on content marketing, and for good reason. It’s one of the…