Does your dental practice have a website? Yes? Good. But does your website have a blog? Do you promote your practice using social media? Are you encouraging patients to publish positive reviews? These are the marketing tools of the moment for every type of business, including medical practices. If you are not using them wisely,…
Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are…
The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your…
Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand? Sponsor Events Acting as a sponsor for an event can help the public get to…
Brand awareness is a hot button topic across the marketing industry. The term gets thrown around with such casual abandon, though, that its true meaning may become obscured. Read on to learn what brand awareness is, how important it is to your business and how it compares to other types of awareness your business should…
by Jason Hanson Social media doesn’t work. This is what I was told the other day — and I agree. It doesn’t work. Social media doesn’t work if you are using it to mow your lawn, talk to your wife or teach your kid how to dance. A wise man once told me, “if you…