The sentence "Google Guaranteed: everything you need to know" displayed on a laptop screen

Google Guaranteed: All You Need to Know

To counter fake reviews and questionable service firms, Google created a new customer protection feature called Google Guaranteed. The goal was to help professional service firms build a positive reputation for their business. The program places a badge – a white checkmark in green background – underneath the names of the firms that have passed…

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The Effects of the Pandemic on Email Marketing

In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc.…

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Top 10 Ideas to Improve Your Content Marketing ROI

There are near-endless possibilities to explore when it comes to growing and enhancing your content marketing efforts. With so much talk about creating engaging and high-quality content that speaks to your target audience and aligns with your business goals, it’s easy to lose sight of something else: your bottom line. While content marketing is a…

Blogging needs a plan: A golden pen and a calendar marked with yellow, black, red and green push pins

Why You Need a Regular Blogging Plan

A comprehensive digital marketing strategy consists of layers of content marketing, including content, social media posts, email, and more. One must-have element for any business looking to harness the full power of digital marketing? A blog. Having a blogging plan or hiring blog management services allows you to post strategically and never run out of…

Compass needle pointing the word target, Concept of advertisement or target audience

How to Find Your Target Audience

Regardless of the type of business you have, digital marketing is the key to reaching your customers. But catching their attention is only one part of the equation; you must also keep it. An essential part of the strategy? Knowing your intended or target audience. Identifying your intended audience helps you know how to keep…

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What Is Content Optimization?

In conversations about content marketing, you’re likely to hear one word rise to the surface again and again: “Optimization.” If you’re new to digital marketing, you may be wondering why it matters so much. Here’s a closer look at what you should know about content optimization, including why it’s critical for reaching your target customers…

How to Write an Awesome Blog Post

The word “blog” wasn’t even in existence 15 years ago. Today, there are hundreds of millions of blogs on just about anything you can imagine. And while the trend was once primarily associated with individuals journaling, blogging has become a critical element for small and big businesses alike. If your business doesn’t have a blog,…