Qualities to Look for When Hiring a Digital Marketing Manager
As a small business owner, you are likely familiar with the phrase “time is money,” and the reality that there rarely seems to be enough of either. Because you understand the importance of being seen by your audience in the online space, hiring a digital marketing manager might be on your mind, not only to […]
Not Found on the Web? Here’s How to Build Your Online Presence
The evolution of marketing has changed from telling customers to buy a product to customers doing their own research. So, what does it mean for your small business? First, you must make sure you appear where your customer is searching and that your business engages the proper messaging. Your online presence is a mix of […]
Google Guaranteed: All You Need to Know
To counter fake reviews and questionable service firms, Google created a new customer protection feature called Google Guaranteed. The goal was to help professional service firms build a positive reputation for their business. The program places a badge – a white checkmark in green background – underneath the names of the firms that have passed […]
The Effects of the Pandemic on Email Marketing
In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc. […]
Top 10 Proven Ways to Get People to Buy Your Product
There are several reasons you could have found this blog – it’s a saturated market, and you’re having trouble getting leads to your website. Or, people are showing interest but not buying. Maybe you want to reach a larger audience and look for how to increase sales. Let’s address your sales slump and find out […]
Strategies That Help Famous Brands Reach Customers
You’ve seen the making of famous brands and want the same for your company. You know this will take time and dedication. The good news is you have access to a successful digital marketing agency that uses the same tools as famous brands — but at an accessible price. We recognize your budget might be […]
Top 10 Ideas to Improve Your Content Marketing ROI
There are near-endless possibilities to explore when it comes to growing and enhancing your content marketing efforts. With so much talk about creating engaging and high-quality content that speaks to your target audience and aligns with your business goals, it’s easy to lose sight of something else: your bottom line. While content marketing is a […]
Why You Need a Regular Blogging Plan
A comprehensive digital marketing strategy consists of layers of content marketing, including content, social media posts, email, and more. One must-have element for any business looking to harness the full power of digital marketing? A blog. Having a blogging plan or hiring blog management services allows you to post strategically and never run out of […]
How to Find Your Target Audience
Regardless of the type of business you have, digital marketing is the key to reaching your customers. But catching their attention is only one part of the equation; you must also keep it. An essential part of the strategy? Knowing your intended or target audience. Identifying your intended audience helps you know how to keep […]
What Is Content Optimization?
In conversations about content marketing, you’re likely to hear one word rise to the surface again and again: “Optimization.” If you’re new to digital marketing, you may be wondering why it matters so much. Here’s a closer look at what you should know about content optimization, including why it’s critical for reaching your target customers […]