Blogging is one of the best ways to improve your search rankings. Search engines love fresh, valuable content, and blogging is a way of providing both. Blogs improve your search rankings for many reasons: Fresh Content A website shouldn’t be something you create and then leave alone. Your website should be alive. It should…
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Do you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important…
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Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live…
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Curious how Snapchat can be incorporated into your small business’ marketing plan? Perhaps you have heard of this social media channel but may not realize how instrumental it can be to reach new customers. Snapchat is known as a popular app for young people, but more than 50% of new Snapchatters are 25 and older.…
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Email newsletters allow you to send information about your brand directly to individuals who have already expressed an interest in hearing from you. Messages can be sent in real-time to inform customers of flash sales, new products and current events. That’s the good part. A downside to email marketing is that, no matter how amazing…
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As we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018. Personalized Content Marketing Content marketing is the starting point of all…
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It seems like absolutely everyone is doing social media marketing now. How are you supposed to rise above all that noise? Remember that social media marketing is personal. Eighty percent of the decisions we make are based on emotion. To make your content personal you need to connect with your audience. Use these tips to…
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Do your business social media pages lack engagement? You’re not alone. With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and…
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Have you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of…
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To run successful email campaigns, you need an active and ever-growing list of addresses. Most companies, though, struggle to grow their email list beyond their most loyal followers and friends. People’s inboxes are crowded so they’re probably going to need a little push to sign up for your email newsletter. Here are some strategies you…
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