A recent change to the Twitter algorithm has changed the way online marketers use the service to build their brands. This change affects how the Twitter timeline update feature works. Previously, Twitter posted all incoming tweets in simple, reverse chronological order. Although tweets are still listed in this order, Twitter filters your feed so that you will…
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With an estimated 400 million users, Instagram can be a powerful platform for small business advertising. Your audience is “always on” with mobile devices in hand, ready to engage with your brand at any moment. Instagram advertising gives you a whole new way to reach them with interesting content that grabs attention and drives conversions.…
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Facebook has long maintained its status as an important marketing tool for small businesses because it puts local businesses on the same playing field as international conglomerates. In the past, million-dollar budgets were needed to produce advertisements and syndicate them across various media sources. Facebook transformed this traditional paradigm with its straightforward algorithm that simply…
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Does your dental practice have a website? Yes? Good. But does your website have a blog? Do you promote your practice using social media? Are you encouraging patients to publish positive reviews? These are the marketing tools of the moment for every type of business, including medical practices. If you are not using them wisely,…
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Social media has become a powerful tool for community and relationship building. On social media, we interact with individuals from many spheres of our lives, past and present, and have the opportunity for reaching out and connecting with those we might not otherwise meet in real life. It is a new avenue for socializing and…
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Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the…
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Properly managed, social media profiles present a tremendous opportunity for lawyers to ethically and effectively network and market themselves. Follow these principles to ensure proper usage: Choose the Right Platform Linkedin continues to be the most popular social media site used as an extension of one’s business. LinkedIn provides a setting for networking and professional…
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Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are…
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The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how…
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While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea…
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