Churches struggling to connect with their communities and fill their pews should make sure they are using all the tools available to them. Social media may be the best tool for growing your church and getting your message out to families in your community. People are looking for inspiration, hope, and belonging, and they are…
A recent change to the Twitter algorithm has changed the way online marketers use the service to build their brands. This change affects how the Twitter timeline update feature works. Previously, Twitter posted all incoming tweets in simple, reverse chronological order. Although tweets are still listed in this order, Twitter filters your feed so that you will…
The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how…
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As…
The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your…
Local businesses are trying to figure out where to allocate their marketing dollars. As more advertising options open up online, businesses can target customers like never before. Social media provides a way to stay in touch with existing customers and build an audience, while email and search provide options to nurture and develop new relationships.…
by Jason Hanson Social media doesn’t work. This is what I was told the other day — and I agree. It doesn’t work. Social media doesn’t work if you are using it to mow your lawn, talk to your wife or teach your kid how to dance. A wise man once told me, “if you…
We’ve sorted through recent social media & marketing news, and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. What Native Video Means for Twitter – and Its Users by Eric Blattberg, Digiday “Facebook offers autoplay video and YouTube has a…