SEO is complicated and the opportunities for improving how your site ranks with search engines can seem endless. But you don’t have to know everything about SEO to get the benefits from it. Just managing the basics can boost your web presence and make a big difference in how customers find your site. Here are…
Why Google+ Still Matters The status of Google+ remains in confusing limbo, and no one outside of Google really knows if it will remain in its current form, or morph into something different yet again. Many businesses jumped into Google Plus soon after its release of business pages but soon abandoned since they looked to…
Thanks to Google, search engine optimization has evolved from stuffing your website with keywords to focusing on quality content. However, it takes a lot of time, money, and effort to constantly update your website. If you’re looking for simple ways to improve your organic search results, there are still some things you can try without…
Finding the best search engine optimization keywords for your business demands clean data and clear strategy, but first, you need to know what they are and how to use them. What’s a Keyword? A keyword is a single word or phrase that tells searchers and search engines the central theme or subject of a web…
In our personal lives, generally, we understand the importance of seeking a second opinion. We may seek a second opinion after a medical diagnosis, before having major repairs done to our home or car, or on whether a certain shirt and tie actually go together. We understand the importance of seeking a second opinion in…
Brand awareness is a hot button topic across the marketing industry. The term gets thrown around with such casual abandon, though, that its true meaning may become obscured. Read on to learn what brand awareness is, how important it is to your business and how it compares to other types of awareness your business should…