Search engine advertising is among the most affordable methods of connecting your business with high-converting consumers. Search engine marketing enables you to take advantage of potential customers’ online behavior and precisely position your advertisements when they’re searching for your brand offerings and are prepared to buy.
Search engine marketing is a PPC (pay-per-click) ad strategy utilized to boost the visibility of your site in the search engine results pages and reach prospective buyers at every phase of the purchasing cycle. Our SEM professionals bid on keywords that optimize your advertising performance, boost your Quality Score, as well as bring more conversions and traffic to your landing pages. A Quality Score is a metric that is used by the search engines to determine a paid search advertisements’ relevance and quality. The better you get at meeting prospective customers’ needs, the less search engines are going to charge you for every advertisement conversion and click.
How Does Search Engine Marketing Work?
Search engines utilize algorithms that rank search engine marketing advertisements and determine their relevance for search. Paid SEM is about crafting the proper SEM strategy, bidding upon high-value keywords and continually improving your search ad tactics based upon analytics outcomes to improve profitability and reduce your advertising spending.
To outshine the competition, our SEM company goes by a systematic approach to search ads:
Keyword Analysis and Research
The Light Digital uses keyword research tools, like Google Search Console that identifies high-performing search terms then eliminates any negative keywords from the list that aren’t an efficient use of your search ad budget.
Landing Page Development and Advertisement Creation
When we have identified your target keywords, our SEM team creates text-based advertisements that display in search results then links them to optimized, unique landing pages. Our aim includes capturing your target market’s original search intent then moving them to the bottom of the sales funnel.
Account Tracking and Setup
This stage is critical in gauging the effectiveness of your SEM strategy. Our search engine marketing agency will run a lead-tracking report that sees if the search engine supports conversion tracking. If so, we’ll double-check the codes to make sure they’re correctly installed on your company’s landing pages.
Campaign Monitoring and Launch
Now that there are optimized paid search marketing advertisements, well-made landing pages and robust SEM strategy in place, you’re almost prepared to launch your pay-per-click SEM campaign. Our search engine marketing company manages your campaign’s settings, like devices, networks, languages, and locations, to determine how the advertisements will run. Upon the launch of your campaign, we’ll monitor your advertisement performance closely.
Analysis and Evaluation
Benchmarking a campaign outcome against paid search marketing goals is critical to measuring the success of your SEM. We evaluate and track your KPIs (key performance indicators), which includes cost per conversion, search impression share, Quality Score, and CTR (click-through rate). The analytics outcome allows us to optimize the following paid SEM campaigns for greater conversions.
For more information on our search engine marketing services please contact The Light Digital today at (510) 680-3300.