Entries by jandreoni

How Your Customer’s Experience is Affecting Your Bottom Line

A business is only a great idea without a customer at the other end. But winning those customers over is becoming more and more difficult. While a product or service can be well-conceptualized, developed and marketed, if the customer’s experience with the brand is lacking, they are quick to blacklist the company. And with social […]

Marketing Trends for 2019: Here’s What to Expect

Let’s face it, this year has been tough for small businesses’ marketing endeavors. From the privacy and data breaches with Facebook and Google to the emergence of influencer marketing and voice search, it’s difficult to keep up with the constant changes and consumer concerns. But with a new year just around the corner, it’s the […]

How a Social Media Content Calendar Can Alleviate Holiday Stress

The holidays are a stressful time for businesses. While sales may increase, managing orders, providing customer service, and staying on top of day-to-day responsibilities can be taxing. The last thing most business owners want to worry about is posting to social media accounts every day. That’s where having a content calendar comes in handy. A […]

Consumers want transparency. Here’s how to give it to them. 

This year has been a unique year for businesses and consumers alike, particularly in light of major online data breaches, fake news, and increased privacy concerns. These concerns have led to a growing demand for corporate accountability. In fact, 86% of people say transparency from businesses is more important than ever before. Additionally, 81% of […]

How to Create a Marketing Plan for Holiday Shopping

Brace yourself – the holidays are coming, and with the increase of social media marketing and mobile optimization, businesses need to get an early start to rise above the noise of the competition and drive sales before consumers reach buyer fatigue. But don’t get overwhelmed just yet. With a little preparation, you can drive online […]

How to Tap into the Millennial Consumer

Millennials consist of those born between 1980 and 2000, making up a significant population of 1.7 billion in the U.S. While they are a unique generation, they contribute largely to the consumer market. In fact, in areas like eating out, they outspend all other generations. But with so many options available, 57% of millennials compare […]

How to Build a Successful Email Marketing Campaign

Email marketing is an effective and affordable way to reach consumers and convert them from prospects to raving fans. In fact, studies in the last few years show that every dollar spent on email marketing generates $38 to $44 in return. That’s mostly because consumers who purchase products from an email campaign spend 138% more […]

Is IGTV the New YouTube?

On the precipice of reaching 1 billion active monthly users in June, Instagram released a new feature called IGTV. This new video format allows all users to share pre-recorded, vertical videos up to ten minutes long, while creators with large audiences can post hour-long videos. The question on everyone’s mind is whether IGTV will become […]

The Power of Localized Marketing

In today’s marketing world, most businesses understand the importance of digital marketing, but for small businesses, that can be challenging. Small business owners have a lot on their plate, from managing employees, crunching numbers, developing products, and networking with vendors. For small businesses looking to grow their online engagement and foot traffic, harnessing the power […]

How Micro-Influencers are Building Businesses

You may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts […]