Online reviews and customer feedback - an image of five hands, all raised, and all are showing a thumbs up.

How to Win New Customers Using Online Reviews and Testimonials

The power of word-of-mouth is nothing new. People have always valued getting information from those they trust. In fact, according to Nielsen, recommendations from friends and family are the most-trusted advertising format. However, in our digital age, word-of-mouth’s impact is amplified. People now have 24/7 access to reviews, feedback, and recommendations — representing tremendous growth…

The sentence "Google Guaranteed: everything you need to know" displayed on a laptop screen

Google Guaranteed: All You Need to Know

To counter fake reviews and questionable service firms, Google created a new customer protection feature called Google Guaranteed. The goal was to help professional service firms build a positive reputation for their business. The program places a badge – a white checkmark in green background – underneath the names of the firms that have passed…

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The Effects of the Pandemic on Email Marketing

In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc.…