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  • Who We Are
    • About Us
    • Our Process
    • Our Values
  • What We Do
    • Website Development
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Management
    • WiFi Marketing
    • Targeted Display Advertising
    • Review Generation
    • Video Production
    • Email Marketing
    • Blog Writing and Management
    • Postcards and Direct Mail
  • Resources
    • Blog
    • Web Show: Business in the Know
    • Web Show: Plumber in the Know
  • Industries
    • Plumbing & HVAC
    • Content Marketing for Your Business
    • Real Estate
    • Self-Storage Facilities
    • Small Businesses
    • Medical
  • Clients
    • Case Studies
    • Client Testimonials
  • Careers
  • Contact Us
    • Contact Us
    • Schedule Consultation

Monthly Archives: November 2021

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Your Reputation Matters: The Benefits of SEO for Plastic Surgeons

BlogBy The Light DigitalNovember 29, 2021

As a plastic surgeon, nothing is more important than your reputation. It is a major factor in establishing and building patient trust. Failure to prioritize your reputation can cost you patients and detrimentally impact your bottom line. The good news? There are many things plastic surgeons can do to manage their reputations, including SEO. Read…

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Understanding the Benefits of Local SEO for Optometrist and Eye Care Centers

BlogBy The Light DigitalNovember 25, 2021

If you want to find more patients for your optometrist practice or eye care center, it pays to look in the right place. Enter local SEO. Local SEO is a search engine optimization (SEO) strategy that helps businesses be more visible in the local search results to earn more foot traffic and improve sales.  Local…

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Dermatology Marketing: Top 5 Tips to Increase Patient Reviews

BlogBy The Light DigitalNovember 22, 2021

Reviews are important for any small business. However, they’re especially valuable for physicians. Why? Because patients need to trust their doctors, and a growing body of evidence shows that patients view peer reviews as the biggest indicator of a healthcare provider’s trustworthiness. The takeaway is clear for dermatology offices and other medical practices looking to…

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Why Is It Important to Incorporate Videos into your Social Media Marketing?

BlogBy The Light DigitalNovember 19, 2021

Online videos can be an effortless and smooth method for sharing and gathering information. People have really short attention spans and desire bite-sized content that entertains, informs and inspires. That’s why videos have the power to be so effective! There isn’t any misinterpreted tone and there’s no tedious writing to read. Viewers may simply sit…

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9 Key Strategies for Pediatric Websites to Boost Google Ranking

BlogBy The Light DigitalNovember 18, 2021

The success of your pediatric practice depends on having patients. However, you’ve got some steep competition on that front. There are currently more than 10,000 practicing pediatricians in the United States, with more entering the profession every day. The takeaway? Attracting new patients is a critical imperative for bottom line-minded pediatric practices. While doctors have…

How to Find New Recruits for Plumbing and HVAC Companies

Blog, PlumbingBy The Light DigitalNovember 15, 2021

How to Find New Recruits for Plumbing and HVAC Companies The November 10, 2021, monthly Plumbing-Heating-Cooling-Contractors Association (PHCC) Roundtable took up the question of how to find new recruits for plumbing and HVAC companies.  Three Essential Takeaways from this gathering of more than a dozen contractors across California: Social Media is a monster recruiting strategy.…

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5 Key Benefits of SEO to Grow Your Medical Practice

BlogBy The Light DigitalNovember 11, 2021

The success of any medical practice hinges on one thing above all else: patients. However, in a crowded and competitive marketplace, this can be easier said than done. Not to mention that generating a steady flow of new patients is more important than ever before—especially when you consider that medical practices are closing every day…

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4 Ways to be Successful at Postcard Marketing

BlogBy The Light DigitalNovember 10, 2021

Low-cost, simple postcards have become a valuable tool for business for marketers. They’re able to generate a flood of quality sales leads or a surge of traffic to your website. The following four tips can help you get maximum reaction from postcards at the lowest price. Concentrate on your Mailing List Be certain the postcards…

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7 Ways to Grow Your Patient Base Using SEO for Chiropractors

BlogBy The Light DigitalNovember 8, 2021

With approximately 40,000 chiropractor’s offices in the United States, the chiropractic industry is booming.  While increasing demand is good news for chiropractors, it also comes with a caveat: As others try to get in on the action, more competition will emerge. Which begs the question: How can you stay ahead of the curve? It all…

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Dental SEO: How to Know If Your Hired SEO Company Is Doing a Good Job

BlogBy The Light DigitalNovember 4, 2021

So you hired an SEO company to drive traffic to your website and grow your client base. But how do you know if the dental SEO services you’re paying for are working? While partnering with a digital marketing agency can transform your marketing results, it doesn’t always work out that way. In order to know…

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