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  • Who We Are
    • About Us
    • Our Process
    • Our Values
  • What We Do
    • Website Development
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Management
    • WiFi Marketing
    • Targeted Display Advertising
    • Review Generation
    • Video Production
    • Email Marketing
    • Blog Writing and Management
    • Postcards and Direct Mail
  • Resources
    • Blog
    • Web Show: Business in the Know
    • Web Show: Plumber in the Know
  • Industries
    • Plumbing & HVAC
    • Content Marketing for Your Business
    • Real Estate
    • Self-Storage Facilities
    • Small Businesses
    • Medical
  • Clients
    • Case Studies
    • Client Testimonials
  • Careers
  • Contact Us
    • Contact Us
    • Schedule Consultation

Daily Archives: August 20, 2018

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Email Marketing

How to Build a Successful Email Marketing Campaign

BlogBy The Light DigitalAugust 20, 2018

Email marketing is an effective and affordable way to reach consumers and convert them from prospects to raving fans. In fact, studies in the last few years show that every dollar spent on email marketing generates $38 to $44 in return. That’s mostly because consumers who purchase products from an email campaign spend 138% more…

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