How to Tap into the Millennial Consumer

Millennials consist of those born between 1980 and 2000, making up a significant population of 1.7 billion in the U.S. While they are a unique generation, they contribute largely to the consumer market. In fact, in areas like eating out, they outspend all other generations. But with so many options available, 57% of millennials compare…

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Is IGTV the New YouTube?

On the precipice of reaching 1 billion active monthly users in June, Instagram released a new feature called IGTV. This new video format allows all users to share pre-recorded, vertical videos up to ten minutes long, while creators with large audiences can post hour-long videos. The question on everyone’s mind is whether IGTV will become…

The Power of Localized Marketing

The Power of Localized Marketing

In today’s marketing world, most businesses understand the importance of digital marketing, but for small businesses, that can be challenging. Small business owners have a lot on their plate, from managing employees, crunching numbers, developing products, and networking with vendors. For small businesses looking to grow their online engagement and foot traffic, harnessing the power…

How Micro-Influencers are Building Businesses

You may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts…