Local businesses are trying to figure out where to allocate their marketing dollars. As more advertising options open up online, businesses can target customers like never before. Social media provides a way to stay in touch with existing customers and build an audience, while email and search provide options to nurture and develop new relationships.…
by Jason Hanson Social media doesn’t work. This is what I was told the other day — and I agree. It doesn’t work. Social media doesn’t work if you are using it to mow your lawn, talk to your wife or teach your kid how to dance. A wise man once told me, “if you…
We’ve sorted through recent social media & marketing news, and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. What Native Video Means for Twitter – and Its Users by Eric Blattberg, Digiday “Facebook offers autoplay video and YouTube has a…
Many local businesses attract customers who wander in off the street, interested in seeing the types of things the business can offer. In an effort to help meet these local businesses’ needs better, and to encourage more businesses to use Facebook Ads as a marketing tool, they introduced “Local Awareness ads,” allowing businesses to deliver…