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  • Who We Are
    • About Us
    • Our Process
    • Our Values
  • What We Do
    • Website Development
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Management
    • WiFi Marketing
    • Targeted Display Advertising
    • Review Generation
    • Video Production
    • Email Marketing
    • Blog Writing and Management
    • Postcards and Direct Mail
  • Resources
    • Blog
    • Web Show: Business in the Know
    • Web Show: Plumber in the Know
  • Industries
    • Plumbing & HVAC
    • Content Marketing for Your Business
    • Real Estate
    • Self-Storage Facilities
    • Small Businesses
    • Medical
  • Clients
    • Case Studies
    • Client Testimonials
  • Careers
  • Contact Us
    • Contact Us
    • Schedule Consultation

Daily Archives: December 8, 2015

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  4. 08

Determining ROI for Social Media, Blogging

BlogBy The Light DigitalDecember 8, 2015

While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea…

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