I was sitting on the other side of the table. I really wanted them as a client. Really bad. I didn’t consciously think, “What’s in it for me?” but I was clearly focused on “me.” I was sitting on the other side of the table. It was one of the mandatory weekly meetings. I kept…
Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand? Sponsor Events Acting as a sponsor for an event can help the public get to…
Brand awareness is a hot button topic across the marketing industry. The term gets thrown around with such casual abandon, though, that its true meaning may become obscured. Read on to learn what brand awareness is, how important it is to your business and how it compares to other types of awareness your business should…